Stage 8 - Marketing

Marketing Your New School To Recruit Students

Are your School Founders up for the challenge? The mechanics of starting a school can be challenging. In today’s complicated environment, the need to work smarter and be ready for the day-one of school opening is critical. With proper planning, founders can be prepared to start the school of their dreams, and manage costs and project development effectively, establishing a school for generations to come. Provided herein are our time-tested stages for starting a school.

In Stage 8 you will need to market for students - that’s your lifeblood. Members of the Marketing Committee and Head need to develop a Marketing-Enrollment Plan to promote the school. This includes: public meetings, newspaper ads - inserts, mail drops, radio, community TV, and coffee sessions. You’ll need to you’re your message based on your mission-vision. You’ll need to design your own brochure, communication materials, web site, and set up a mailing list to keep interested parents and donors in touch with progress. Open your school office and phones, and have the Head of School begin admissions interviews and tours.

Next Step

If you are interested in our school formation consulting services and would like to receive written material about HEG, or would like to discuss your particular needs, please contact HEG directly to find out more about our services. You can set this up by sending an email to or calling directly at +1-800-687-1492. We invite you to continue browsing our web site.

Provided below is an overview of our time-tested school formation stages that HEG follows to start a new private school. Click on each stage to find out more about what is needed to start your own school step-by-step.

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